Social media fuels a thriving, yet potentially misinformed world of creator-generated Vaseline ‘hacks’. These viral uses of petroleum jelly may be inventive or ingenious, but they’re not always safe.

We didn’t ignore it, we came with a response: Vaseline Verified.
A breakthrough idea that transformed anecdotal trends into scientifically validated truths.

For the first time, real Unilever R&D scientists tested viral hacks in the lab, to verify or debunk them.

When a hack actually worked, the Verified status was given directly to the hack creator, rewarding their ingenuity with the Vaseline Verified badge and exclusive commerce opportunities and coveted trophies.

"Vaseline Verified" became the ultimate sign of hack endorsement, encouraging others to get involved uncovering new uses for the 155 year old bathroom cupboard staple.