We recognised social media fuels a thriving, yet potentially misinformed world of user-generated Vaseline ‘hacks’. These viral uses of petroleum jelly may be inventive, ingenious, but they´re not always safe or effective, like ‘using Vaseline for better sex’.

Our response: Vaseline Verified—a breakthrough idea that transformed anecdotal trends into scientifically validated truths.

For the first time, our scientists tested viral hacks in the lab, to verify or debunk them.

When a hack worked, the Verified status was shared directly with the hack creator, rewarding their ingenuity with the Vaseline Verified badge and exclusive commerce opportunities and coveted trophies.

"Vaseline Verified" became the ultimate seal of hack safety, and made it an official use.