What about me? I’m Christina, an ex-brit, and a Senior Copy.

After grinding away in ad agencies for over 7+ years, I’ve achieved my biggest ever industry recognition (so far), winning Titanium and 2 Grand Prix at Cannes Lions 2025 with the #3 most awarded campaign this year; Vaseline Verified.

This accolade hits different because it all started from a regular social brief. My partner and I created the idea, developed it, endured daily meetings and a gruelling 4 day shoot of 15 verification films in 40 degree heat. Crafting until the very end.

But this social first campaign is just the tip of what I’ve been working on over the years. Tackling briefs across industries from beauty to gaming, for diverse brands such as Vaseline, Rexona, LUX, Comfort, Porsche, Bayer, Unilever, Langnese, Amazon, Henkel, Perwoll, Schwarzkopf, Joyclub, DiceDreams, Tradus.com, Rizla, Google PLAY.

Now I’m searching for my next agency, and another insanely talented team who would appreciate my humour (bad puns), tenacity, love for simple ideas and ability to adapt quicker than you can say ‘due tomorrow’.

Still need convincing?

Then let’s have a yap…

0065 8356 3515
christina.wilson184@gmail.com
or connect on Linkedin

Hobbies include

staying humble and pinching myself.

Senior Copywriter - Ogilvy, Singapore

Apr ‘23 - May ‘25

Crafting award winning ideas for Unilever clients. Here I hit the winning combo all creatives dream of; talented team, hungry clients, healthy ambition and impeccable timing.

Awards:
2025 Cannes Lions - Vaseline Verified 
1 Titanium
1 Grand Prix, Social & Creator
1 Grand Prix, Health
1 Gold, Media
4 Silver, PR and Direct
1 Bronze, PR
6 Shortlists

My role: Creative direction, idea, execution and implementation from start to finish.

2024 Cannes Lions - ‘The End’ LUX 
Bronze, media.
LIA 2 Bronze
Spikes - Bronze, Media

My role: Idea and execution.


Clients: Unilever / Dove / Vaseline / Rexona / LUX / Comfort

Senior Copywriter - UltraSuperNew, Singapore

Oct ‘22 - Apr ‘23

A small sprint in a small agency that taught me it’s not the size, it’s what you do with it that counts.

Lead copy on winning pitch where client turned me into an adjective “Let’s Christina this copy”

Clients: Flash Coffee / TADA rideshare / IMDA / Google PLAY / UltraSuperNew gallery

 

Copywriter - TBWA, Germany

Mar ‘22 - Aug ‘22

A brief but fruitful stint creating, presenting and developing proactive award ideas alongside very ‘real’ work.

Clients: Henkel / Persil / Colour Catcher / Schwarzkopf / Dicedreams / Joyclub

Copywriter - BBDO Group, Germany

Jan ‘18 - Mar ‘22

Here I grew from baby copy to better copy.

Baptised by the flames of big accounts like Porsche / Bayer / Unilever / Amazon / Longchamp / HP.
Plus a few fun ones like Joyclub / Tradus.com / Rizla

Armed with only a keyboard and a naivety that slowly warped into the stone cold sass and lightning quick copy changes I am known for today.

Bonus skills: Storyboard sketching. Voice over talent. Mock ups. Illustrator. Photoshop. Party planning.

Fashion Designer - C&A

May ‘13- Dec 16’

Career switch, but I still learned things I use today.

Convincing stakeholders to trust my decisions. Crunching tight deadlines under intense pressure.

Illustrator and Photoshop skills that still save the day occasionally.

And if there´s still any doubts, check my copywriter keywords here:

Gen Z translator. Idea conception/ development/ execution. Teamwork. Gen AI prompt wizadry. Brainstorming. Headlines. Short copy. Long copy. Manifestos. Social media. Jokes. Content Creation. Creator/ influencer brief creation. UX Writing. Digital. Tiktok addiction.