Officially, I’m a Senior Copywriter.
But unofficially?
I would call myself a Deck Master, Idea Doctor, Do-as-I-do Mentor, Relentless Perfecter, Mock-up Maker, among others.
Let’s call these the mutually beneficial symptoms of craft obsession that keep my campaigns on track and heading for the finish line.
My proudest delivery to date, Vaseline Verified, flexed all these roles and more. What started out as a ‘small’ local brief for my partner and I, ended up as a cultural benchmark. Snapping up Titanium, 2 Grand Prix, LIA Grands, and Best of Discipline at One Show Asia.
We’re happy to see the awards list snowballing, alongside the stunning results of the campaign itself.
It’s a happy peak, but there’s a whole iceberg of work underneath it all:
#1 Most Awarded Creative in Asia. Campaign Brief 2026.
#1 Most Awarded Creative in Singapore. Campaign brief 2026.
#5 Most Awarded Copywriter Globally. Cannes Lions 2025.
8+ years in advertising giants, Ogilvy, TBWA, BBDO.
Brands like Vaseline, LUX, Porsche, Bayer, Dove, Unilever, Amazon, Google PLAY.
FMCG, beauty, auto, pet-care, personal-care, and gaming.
Now I’m searching for that next brief, alongside a talented team who would appreciate my humour, tenacity, strategic mind, love for simple ideas, and ability to pivot quicker than you can say ‘due tomorrow’.
Based in Lisbon, PT.
Let’s talk
here +351 932 898 563
or here christina.wilson184@gmail.com
or even here on Linkedin
Senior Creative Copywriter - Freelance, Portugal
July 2025 - Now
Following on from the success at Cannes, I’m back, crafting impactful ideas on a freelance basis. If you need pitch support or social campaigns that get results, let’s talk.
Clients: Mastercard
Senior Copywriter - Ogilvy, Singapore
Apr ‘23 - June ‘25
Crafting award winning ideas for Unilever clients. Here I hit the jackpot all creatives dream of; talented team, hungry clients, healthy ambition and impeccable timing.
Clients: Unilever / Dove / Vaseline / Rexona / LUX / POND’s
Awards & Rankings:
#1 Most Awarded Creative Asia & Singapore Campaign Brief Asia 2025
Vaseline Verified
My role: Creative direction, idea, execution and implementation from start to finish.
Cannes Lions 2025
Titanium
Grand Prix: Social & Creator
Grand Prix: Health
Gold: Media
4 Silver: PR and Direct
1 Bronze: PR
6 Shortlists
#5 Most Awarded Copywriter Cannes 2025
LIA
3 Grands
10 Gold
One Show Asia
Best in Discipline: Direct
4 Gold
Silver
Bronze
#25 One Show Creative Rankings Asia
Sabre Awards
Best in Show
Gold
My role: Idea and execution.
Cannes Lions 2024
Bronze, media.
LIA
2 Bronze
Spikes
Bronze, Media
Senior Copywriter - UltraSuperNew, Singapore
Oct ‘22 - Apr ‘23
A small sprint in a small agency that taught me it’s not the size, it’s what you do with it that counts.
Lead copy on winning pitch where client turned me into an adjective “Let’s Christina this copy”.
Clients: Google PLAY / TADA rideshare / IMDA / FLASH coffee / UltraSuperNew gallery
Copywriter - TBWA, Germany
Mar ‘22 - Aug ‘22
A brief but fruitful stint creating, presenting and developing proactive award ideas alongside real work.
Clients: Henkel / Persil / Colour Catcher / Schwarzkopf / Dicedreams / Joyclub
Copywriter - BBDO Group, Germany
Jan ‘18 - Mar ‘22
Here I grew from baby copy to better copy.
Baptised by the flames of big accounts like Porsche / Bayer / Unilever / Amazon / Longchamp / HP.
Plus a few fun ones like Joyclub / Tradus.com / Rizla
Armed with only a keyboard and a naivety that slowly warped into the stone cold sass and lightning quick copy changes I am known for today.
Bonus skills: Storyboard sketching. Voice over talent. Mock ups. Illustrator. Photoshop. Party planning.
Fashion Designer - C&A, Germany
May ‘13- Dec 16’
Career switch, but I learned valuable skills I still use today.
Convincing stakeholders to trust my decisions. Crunching tight deadlines under intense pressure.
Illustrator and Photoshop skills that still save the day occasionally.
And if there are any doubts, check out my copywriter keywords here:
Gen Z translator. Idea conception | development | execution. Teamwork. Gen AI prompt wizardry. Brainstorming. Strategy. Short copy. Long copy. Brand Building. Social media. Jokes. B2B. B2C. Content Creation. Creator/ influencer brief creation. UX Writing. Digital. Tiktok addiction.
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