GO GET IT!
Advantix
Advantix for dogs, is an easy drop that kills and repels fleas, ticks and mosquitoes. But when dog owners think of flea repellant, they automatically think of pills, the usual vet recommendation.
We brought beloved mascot ´Champ´ back to tell his pals about Advantix, his secret drop of courage. It’s got your dog’s back out there so, they can conquer fear of pests outdoors (and make the indoors more comfortable too).
To you and me… it’s just a bush. But to them….it’s a scary place, full of nightmare pests… until now.
Convincing dog owners everywhere to think of Advantix first when it comes to repellants.
My role was from idea development, through multiple rounds as last creative standing, up to production and digital asset implementation.
Integrated global campaign: TVC. Print. Social. OOH.
25.5+ Million views online for total campaign
"Wooooooaaaaaah"
"I'm not going in that bush..."
"There must be FLEAS!"
"Ticks!"
"And Mosquitoooooooooes"
"Hey guyth"
"WOOOOOARRGHHHHHH!"
"No need to be scared when you've got Advantix, it kills and repels fleas, ticks and mosquitoes too!"
PRINT KV
PRINT KV
OOH KV
OOH KV