LIKKIES is a Langnese first; an all natural, sustainably made, eco friendly ice cream. Only problem is, it doesn´t look perfect, but it is naturally good.

For the launch of this ugly ice cream, our challenge was to show how ignoring the haters to be as messy as you like, is actually the secret to happiness.

So we created Likkie how you likey, a TVC with an original score that encourages everyone to embrace being our naturally cool, fun, interesting selves, especially if we´re far from perfect.

My role was from initial idea up to final production, shaping campaign development throughout.

TVC. Social. Outdoor. Activation.