TRADUS

Epic Challenges

We know Germans really dig their diggers, but they were yet to discover the secondhand ones sold on Tradus.com.

Our challenge was to get those mechanophiles excited about Tradus.com, the industrial machinery trading platform breaking new ground in Germany.

Epic Challenges was the result: A tractor driving celeb, farming fanatic and trucking influencer came together to do crazy stunts with machines. Like play Pacman, XXL bowling and (personal favourite) smash a piñata.

Epic Challenges was a huge hit in Germany and the campaign was adapted to be used across all European markets.

1 Gold AutoVision Award - Webseries “Tradus Epic Challenges”
1 Silver AutoVision Award - Social Media “Tradus Epic Challenges”

(Think Cannes but for machine lovers)

B2B, Online films. Social. Digital.