Joyclub is a social site dedicated to the sexually open, but they had an image problem. The perception was that the sexually liberated had no boundaries and didn´t respect consent, something which couldn´t be further from the truth.

To show that in action, we would rig the most molested statues in the world with a message that was triggered to sound out when touched without consent.

This would ignite much needed conversation around the rights of everyone to expect safety within pleasure and drive the curious to join Joyclub´s community.