Vaseline

Smoothing

Vaseline wanted to launch a totally new skin smoothing Gluta-Hya cream in the Thai market.

But how could we show skin smoothing as a benefit to the progressive Thai woman?

We did it by creating a campaign that highlighted beautifully smooth skin as a must have when in close proximity to pals on an Italian holiday. You need smooth when riding Vespa pillion down the Amalfi coast.

The result was a fun, lively ad with Vaseline legend Forjune in her final role for the brand.

English Translation

Forjune: “I Want to seize my next adventure, but I need the smoothness for it.

Well… it’s now or never!”

Announcer: “Try new Vaseline Gluta-Hya Smoothing with 70X Hydroxy Acid Complex. Boosts skin cell turnover to reveal smooth, radiant skin.”

Forjune: “My next…is NOW”