HBO Partnership
THE White Lotus
x
Vaseline SUN
ON THE SURFACE,
THE White Lotus IS A SUNKISSED PARADISE
BUT, underneath, PARADISE IS NEVER WHAT IT SEEMS
As you relax by the pool, sipping cocktails in luxury,
your skin is suffering; sunburn, dryness from chlorine and salt, dullness, discolouration.
Introducing:
SURVIVING THE WHITE LOTUS
With Vaseline Sun, skin will survive whatever drama it encounters in paradise,
unlike the characters themselves.
This HBO partnership consisted of a full social campaign including brand films
shot on location at The Four Seasons, Koh Samui with Miss World 2025 Opal Suchata.
Roll out was across the APAC region including Thailand, Indonesia, Phillipines, India and Turkey.
Survive the drama of sticky skin with Vaseline
Survive the drama of dull skin with Vaseline
My role here as Senior Copy without creative lead, gave me the opportunity to approach this with a leading mindset that helped deliver on deadline despite multiple HBO pivots and redirects.
Our original idea planned to break the internet by bringing back Jennifer Coolidge as the ultimate survivor of White Lotus
(and she was interested) but, MW himself said no.
English versions shot with alternative cast
Survive the drama of sunburn with Vaseline
Integrated trailer for Vaseline x White Lotus