C&A
FUGLY JUMPERS

Back when I was a designer, Christmas was my only chance to do something fun.
The trend for ugly festive sweaters proved to be the perfect outlet for my awful(ly good) puns.

Result: the Fugly Jumper collection

This in-store hit went viral for capturing the ugly Christmas jumper-attacks-Givenchy style, which was (shockingly) popular at the time.

It generated big sales, and has repeated every year since.

If I can convince suits to put thousands of these on the shelves of a physical store…
there are no limits to what can be achieved.

A collection of the poor souls rocking this look: