From humble origins… to the legend we roll with today.

Rizla, the rolling paper brand, created in 1796 is still rolling strong.

In the UK, you don’t ask for a rolling paper, you yell “Pass a Rizla mate”, and someone will pass a paper.

That’s one sure-fire way to know you’re rolling with greatness.

The ask for this global campaign was to bring the legend that is Rizla, to the world.
We show how it’s become an essential element for creating legends.

Print. Social. Digital.